Good Design /// Using the Intersection of Material Science and Function as a Superpower. Goodform.

Company Overview

Goodform Innovations is an incubation design firm that develops brands and products for leaders in sport. Everything we do is about creating IP and meaningful collaborations.
From experiences and product creation to data collection and project management, we are the intersection of where Innovation gets adopted into use.

GOODFORM is the parent company where all collaborations live. FLUX is the industry name we use for our products we market to the industry.

Progress Report

“We are shaping the future of golf and being recognized for our success on all tours. While our pursuit of performance and commitment to R/D is relentless, this team knows how to launch and distribute product throughout the market.”

On Tour

LIV Season / 2025

FLUX had a great season on the 2024 LIV Golf Tour. We had several players test our products and are coming back to the studio with solid feedback. Currently, we are working with four players in a joint effort to refine our collection of offerings for the public while dialing in individual putters for them to put into play. We are very fortunate to have such close relationships with some of the best players on Earth, furthermore have them as our internal R/D testers.

Our goal this season is to align our quiver of products and brand with players who are looking for the best innovation in the sport. By doing so, they will have a tremendous amount of control over the development of the FLUX products that ultimately will find their way into their bag.

Golf brands offer many contracts that award equity to players for the use of their name and likeness (NIL). Most of these are in apparel and/or accessory product categories. FLUX is one of only a handful of equipment OEMs to have equity shares as a vehicle for these players to engage more deeply in our brand.

Collaborations / Strategic Partners

Recent Clients