John Bergquist is our founder. He is a seasoned product engineer and business development expert with a proven track record of driving significant brand value growth for organizations like LIV Golf, Malbon, Nike and L.A.B. With over 20 years of experience in the fashion and consumer goods industries, John has successfully orchestrated transformative mergers and joint ventures that have not only disrupted markets but also shaped industry protocol. 

Fatiha Sahnoune is a well respected advanced engineering scientist in the golf equipment world. She holds patents that include design with perfect geometry using fractals and golden ratio Fibonacci sequences. We are excited to have her wealth of knowledge and the licensing of this technology.

Advisor 1 /// Majed Al Sorour's business acumen is world renowned in energy and sustainable practices. We're fortunate to have his guidance and network to opportunities both internationally and domestically.

Marcus Lalario's rolodex is unparalleled and over the last two decades he has built a quiver of businesses that have set the culture tone from Seattle to New York to Tokyo. Marcus aligns opportunity with executors. He has the means to unite our brand with Fortune 100 companies while finding the hottest brands to launch compelling and meaningful collaborations.

Michael Smith is a seasoned golf professional with a formidable reputation for business and brand growth in the equipment sector. He cofounded Pure Grips and has since expanded his portfolio into the high performance golf shaft market. Mike's relationships with all of the large OEMs help us immeasurably while he leads our sales and distribution.

Advisor 2 /// Meet Brian Rauschenbach, the President and Chief Media Officer at Add3. He's a visionary leader in digital marketing, passionate about creating integrated campaigns across search, social, and display platforms.

Advisor 3 /// Adam Matherly is also an advisor for Goodform Innovations. He serves as our general council while focusing on our IP development, NIL structures, contract negotiations, corporate governance, commercial agreements and much more.